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We collect modest licensing fees to pay for the support and resources provided by Polarity Partnerships, LLC.

  • Our licensing fees are minimal to reduce barriers to entry (starting at $300/year for individual practitioners) and we have a policy that no one is turned away for lack of funds. We discount our fees to work within any budget realities. There are no fees associated with personal and non-commercial use of our IP. 
  • To learn more about how to license yourself or your organization to use the Polarity Map® and related proprietary content professionally, Click HERE

Ensure proper acknowledgment of the source of the Polarity Map®, principles and associated processes and resources developed by Barry Johnson & Polarity Partnerships, LLC.

  • It is sufficient when sharing content to include the following sentence in a legible format on the Polarity Map® (either in the Polarity Map® graphic or bottom of a page where the Polarity Map® is portrayed): 

    • Polarity Map® is a registered trademark of Barry Johnson & Polarity Partnerships, LLC. Commercial use is encouraged with permission.

Protect the integrity of the Polarity Map® in its most current form.

  • Your Polarity Map® should include all the key elements of the Polarity Map® including the quadrants, infinity loop, poles, use of the word AND between the poles, synergy arrows, GPS, DF, prompts in the Map, and when reprinted in color, maintain the original colors in the Polarity Map®. We encourage you to include the Action Steps and Early Warnings field when appropriate, as they are an integral part of the Polarity Map® and 5-Step S.M.A.L.L.™ Process. 

Protect our licensees and Strategic Partners and the investment they make in bringing Polarity IP to market.

  • We intend to build strategic partnerships with individuals and organizations to increase the scope, scale, and sustainability of our mutual missions and margins. Some of our Partnership principles and practices include:
    • We approach our Partnerships from a frame of mutual “Optimal Desired AND Minimum Required.” Each Partnership is adapted to fit the unique needs of a particular Strategic Partner while respecting fairness and consistency among Partners in a global marketplace.
    • We build the visibility and credibility of our Strategic Partners. We feature their organizations and work on the Polarity Resource Portal on our websites. We give Practitioners, Strategic Partners, and Clients a platform in our Learning Community and provide additional marketing tools (such as Marketing Assessments for Partner websites and social media). We also refer work and collaborate with our Strategic Partners.
    • We encourage all licensees to make the Polarity Resource Portal available to their clients. To strengthen brand identity and protect the client relationships of our licensees, we provide “white labeling” of the Polarity Resource Portal for minimal to no cost.
    • We have established policies and systems to prevent competition with our licensees and Strategic Partners in the marketplace, ensuring the integrity of their relationships with clients, students, and customers. These processes and systems have been developed through trial and error and require good faith efforts and assumed positive intent from all parties involved to function effectively.
    • We realize Partnerships grow and thrive through mutuality and collaboration. We are committed to the continued evolution of our policies, practices, and agreements as we learn with and from one another.